Mineral Reset is a 10-minute pre-wash serum-gel built for Bengaluru's mineral-heavy water. It targets the calcium-magnesium film that makes hair feel rough, dull, frizzy, and weirdly resistant to conditioner.
Your shampoo was never built to fight minerals. Mineral Reset is a weekly 10-minute pre-wash treatment — it gets to the film before your routine even starts.
A clear, water-weight gel that clings to the strand instead of sliding off. Goes where the mineral film sits — stays there.
Chelants latch onto calcium and magnesium and pull them off the cuticle. pH-buffered at 3.8–4.5.
Rinse, then shampoo and condition as usual. One step added once a week. Everything after it performs the way it was designed to.
A weekly chelation step isn't for everyone. Here's the split — so you don't waitlist something that wasn't made for your hair.
Three things we want you to know before you decide.
We started with the water. Every D2C brand starts with a formula. We started with a TDS meter and 16 areas — mapped the problem before designing anything to fix it.
Bengaluru first, not nationally. Mineral Reset is formulated against this city's specific water profile. Solving one city well beats selling everywhere and hoping for the best.
Not another shampoo. A pre-wash chelation step — ten minutes, once a week. Removes the thing that makes every other product in your routine underperform.
No. Clarifying shampoos use surfactants to strip oil and grime. They don't touch minerals bonded to the cuticle — that needs chelation, a chemistry surfactants can't do.
Mineral Reset is a pre-wash step. You apply it before your usual routine, once a week. Your shampoo does what it was built for. This does what it can't.
Every city has a different water profile. Bengaluru's mix of Cauvery and borewell creates a specific calcium-magnesium load — and it's the city we know best, so we're starting where we can solve it properly.
Other cities are next. Each one gets its own water mapping and formula tuning before we launch there — not a one-size-fits-all SKU.
Yes — coloured hair often benefits the most. Mineral buildup is part of why colour looks dull and fades faster. The chelants are selective for calcium and magnesium, not for the dye in your hair.
pH-buffered at 3.8–4.5 to keep the cuticle closed during the contact step.
Nothing. No payment, no auto-charge, no card on file. You'll get one message when we're ready to ship in your area, with founding pricing and the option to buy. That's the whole deal.
When Mineral Reset is ready to ship in your area, we'll send one message. That's it. No drip campaigns. No "you left something in your cart." Just the thing you signed up for.
We ship to the hardest water areas first. Your position is locked the moment you sign up.
We won't drip-market you. One note when it opens in your area. That's it.
Formulated against the city's specific TDS profile — not a generic national SKU.
Why Bengaluru first. We kept hearing the same thing from people who'd moved here: "My hair changed." Same products, same routine — different water.
About the TDS numbers. Area-level ranges, not lab tests. Your actual reading depends on supply mix, season, and your building's tank.
Where we are. Formulation is being finalised. We ship by area, starting with the hardest water pockets.
Zero spam. One message when it ships in your area.